Let’s say you’re an expert on one very specific aspect of financial planning or you want to write a book for widowed women over 60 who are reentering the dating pool. Micro Books are about laser focus. The audience might be smaller for these books but they will be rabid fans, desperately seeking this info.

20,000 people who would love to read about a narrow topic is better than 2 million people who might want to read something on a broader topic.

Chances are, there are a thousand books on things like skincare and breast cancer but not many on women who have lost their husbands at 60 and don’t want to spend the rest of their lives alone.

Find your niche, keep it short and to the point, and let’s write that puppy.

Sometimes all you need is a short book, not unlike a pamphlet, on a particular subject and it doesn’t need to be printed.

It just needs to sit on a website or landing page to attract potential clients and customers to your business.